Which of the Following Is NOT a Step in Designing

question 106

Multiple Choice

Which of the following is NOT a step in designing an effective marketing channel?

• A) evaluating the channel alternatives
• B) identifying major channel alternatives
• C) analyzing consumer needs
• D) determining pricing policy for channel members
• E) setting channel objectives

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Definitions:

Words of Negotiability

Specific legal phrases or terms used in a financial instrument that indicate its transferability or negotiability.

Bearer Instrument

A negotiable financial instrument that entitles the holder or bearer to the rights stated on the document.

Truth-in-Savings Act

A U.S. federal law designed to promote the disclosure of account terms and fees to consumers, particularly regarding savings accounts and interest-earning bank accounts.

Information

A document, prepared by the prosecutor and presented to the magistrate, which demonstrates that there is enough evidence to charge the defendant and bring him or her to trial.