Explain How Companies Select, Motivate, and Evaluate Intermediaries or Channel

question 39

Essay

Explain how companies select, motivate, and evaluate intermediaries or channel members.

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Definitions:

Volunteer

An individual who offers services or helps out of their own will without expecting monetary rewards.

Goals

Objectives or desired outcomes that an individual or group aims to achieve through specific actions or behaviors.

Either/Or

A situation or problem presenting two mutually exclusive choices or possibilities.

Edwin Shneidman

An American psychologist, regarded as a father of modern suicidology, focused on the study and prevention of suicide.