Segmented Pricing Is Only Effective When ________

question 59

Multiple Choice

Segmented pricing is only effective when ________.

• A) the segments show similar degrees of demand
• B) the cost of segmenting does not exceed the revenue obtained from the price difference
• C) the segmented prices do not reflect real differences in customers' perceived value
• D) the customers of different socio-economic classes are treated according to their rank
• E) companies make their services and products accessible exclusively to wealthy patrons

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Definitions:

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