Which of the Following Is NOT an Accurate Description of Modern

question 126

Multiple Choice

Which of the following is NOT an accurate description of modern marketing?

• A) Marketing is the creation of value for customers.
• B) Marketing involves managing profitable customer relationships.
• C) Marketing emphasizes selling and advertising exclusively.
• D) Marketing involves satisfying customers' needs.
• E) Marketing is building value-laden exchange relationships with customers.

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Definitions:

Basic Research

Pure science that aims to increase the scientific knowledge base.

Applied Research

Research aimed at finding a solution for a real-world problem rather than acquiring knowledge for knowledge's sake.

Knowledge Base

A structured repository of information, often used in AI and customer support, that enables the retrieval of knowledge.

Clinical Research

The branch of healthcare science that determines the safety and effectiveness of medications, devices, diagnostic products, and treatment regimens intended for human use.