Which of the Following Is a Characteristic of Customer-Driven Marketing

question 98

Multiple Choice

Which of the following is a characteristic of customer-driven marketing?

• A) Companies understand customer needs even better than customers themselves do.
• B) Customers are unaware of their needs.
• C) Products are created that meet both existing and latent needs, now and in the future.
• D) Customers know what they want.
• E) Customers don't know what is possible.

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Definitions:

Assets

Resources owned by a company that have economic value and can be converted into cash or are expected to generate income.

Advertising

The activity or profession of producing commercials, billboards, and other promotional materials to promote products or services.

Operating Expenses

Costs incurred during the normal functioning of a business, excluding pricing of goods sold.

Net Income

Net Income is the total profit of a company after all expenses, including taxes and operating costs, have been deducted from revenues.