Apart from Retaining Good Customers, Most Marketers Want to Constantly

question 121

Multiple Choice

Apart from retaining good customers, most marketers want to constantly increase their "share of customer." What does this mean in marketing terms?

• A) Marketers want to increase their market share.
• B) Marketers want to increase the share they get of the customer's purchasing in their product categories.
• C) Marketers want to diversify their operations and customize their products to cater to the entire market.
• D) Marketers want to continuously increase their customers' levels of satisfaction.
• E) Marketers want to turn satisfied customers into delighted customers.

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Definitions:

Need for Self-Determination

Refers to the fundamental drive of individuals to control their own actions and decisions, seeking autonomy and self-regulation in their behavior.

Need for Purposefulness

Refers to the intrinsic human motivation to have a sense of meaning and intention in one's actions and life endeavors.

Intrinsically Motivated

Being driven to act or perform tasks due to inherent satisfaction or interest in the task itself, rather than external rewards or pressures.

Intrinsic Motivation

The drive to perform an activity for its inherent satisfaction rather than for some separable consequence or reward.