A Marketer Wants to Increase Its "Share of Customer

question 83

Multiple Choice

A marketer wants to increase its "share of customer." It can do this by offering a greater variety to customers, or by ________.

• A) decreasing prices
• B) increasing discounts and coupons
• C) sending samples directly to customers
• D) introducing customers to "brand evangelists"
• E) creating programs to cross-sell and up-sell to market more products and service to existing customers

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Definitions:

Imports and Exports

The practice of bringing goods and services into a country (imports) and sending goods and services out of a country (exports) to engage in international trade.

United States

A country located in North America comprised of 50 states, a federal district, five major self-governing territories, and various possessions, known for its diverse geography, culture, and economy.

Countertrade

A method of trade in which goods or services are exchanged for other goods or services rather than for money.

Equivalent Amount

A value or quantity that corresponds or is considered equal in value, function, or significance to another in a different context or format.