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How can a marketer increase its "share of customer"?
WACC
Weighted Average Cost of Capital - a measure of a firm's cost of capital in which each category of capital is proportionately weighted.
WACC
stands for Weighted Average Cost of Capital, which is a calculation of a firm's capital cost from all sources, including equity and debt, weighted accordingly.
Capital Asset Pricing Model
A model used to determine the theoretical rate of return of an asset, considering risk and the time value of money.
Cost of Equity
The return a firm theoretically pays to its equity investors, i.e., shareholders, to compensate for the risk they undertook by investing their capital.
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