Which of the Following Actions Should a Marketer Take in Response

question 31

Multiple Choice

Which of the following actions should a marketer take in response to the new economy?

• A) Offer selected discounts.
• B) Cut marketing budgets.
• C) Hold the line on prices.
• D) Cut costs.
• E) Discontinue products.

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Definitions:

Gross Profit Method

An accounting technique used to estimate the amount of ending inventory and cost of goods sold, based on the gross profit margin.

Gross Profit Ratio

A financial metric that indicates the proportion of money left over from revenues after deducting the cost of goods sold.

Inventory Destroyed

Inventory destroyed refers to stock that has been lost, damaged beyond repair, or otherwise rendered unsellable, and must be written off as a loss.

Perpetual Inventory System

A continuous tracking method for inventory that records the sale or purchase of inventory immediately through the use of computerized point-of-sale systems and enterprise asset management software.