In Terms of Lewin's Model of Change,changing the Status Quo

question 54

Multiple Choice

In terms of Lewin's model of change,changing the status quo occurs during the __________ stage.

• A)unfreezing
• B)moving
• C)refreezing
• D)driving force
• E)restraining force

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Definitions:

Supplies

Materials or items used in the operation of a business or needed to provide services.

Unsought Product

Products that consumers do not actively seek out to buy, and may purchase only out of necessity or unforeseen need, such as emergency services or life insurance.

Shopping Products

Goods for which consumers will spend time and effort to compare quality, price, and perhaps style between different sellers before making a purchase.

Impulse Purchases

Unplanned buying decisions made by consumers on the spot, often triggered by emotions or the strategic placement of products.