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From a motivation standpoint,stock options are used not so much to reward past individual performance but,rather,to motivate employees to work in the future for the good of the company as a whole.
Mary Cover Jones
An early psychologist known for her work in counter-conditioning, effectively using this technique to cure phobias.
Conditioned Response
the learned reaction to a conditioned stimulus that occurs as a result of previous conditioning.
Unconditioned Stimulus
A stimulus that naturally and automatically triggers a response without any need for learning or prior conditioning.
Habituation
A decrease in responsiveness to a specific stimulus as a result of repeated experience with it.
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