Differences Among People in Age,gender,race,ethnicity,ability,and Sexual Orientation Is Known As

question 18

Multiple Choice

Differences among people in age,gender,race,ethnicity,ability,and sexual orientation is known as:

• A)multi-culturalism
• B)immigration
• C)diversity
• D)millennials
• E)baby boomers

Identify the expanded marketing mix (the seven Ps) for services and their significance in services marketing.

Understand the role of relationship marketing and its benefits in the context of service businesses.

Recognize the impact of service branding on consumer perception and the introduction of new services.

Appreciate the intangible nature of services and its implications on pricing and consumer perception of quality.

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Definitions:

Psychoticism

A personality pattern typified by aggressiveness, impulsivity, and a lack of empathy, often associated with the risk of developing psychotic disorders.

Egocentric

A characteristic where an individual is excessively focused on their own needs and viewpoints, disregarding others' perspectives.

Aggressive

Behavior characterized by the intention to harm or assert dominance over another.

Genetic Factors

Biological influences on physical and psychological traits that are inherited from one's parents and ancestors.