The Minimum Chain of Command Principle States That Top Managers

question 67

True/False

The minimum chain of command principle states that top managers should always construct a hierarchy with the fewest possible levels of authority.

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Definitions:

Internal Search

The process by which consumers use their own memory and knowledge to identify possible choices in purchasing decisions.

External Search

The process consumers engage in by seeking information from sources outside of their personal knowledge base to make informed purchase decisions.

Problem Recognition

The initial step in the buying process where a consumer identifies a need or a problem that triggers the search for a product or solution.

Alternative Evaluation

The stage in the buying decision process where consumers compare different products or brands on various attributes to narrow down their choices.