With a Differentiation Strategy,managers May Try to Gain a Competitive

question 47

Multiple Choice

With a differentiation strategy,managers may try to gain a competitive advantage by distinguishing their products or services from competitors on all of the following dimensions,except:

• A)Product design
• B)Product quality
• C)Customer service
• D)Customer support
• E)Distribution channels

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Definitions:

Magnet

In marketing, refers to an offer or content that attracts potential customers by addressing their needs or interests, much like a magnet attracts ferrous objects.

Monitor

The act of closely observing or tracking activities, changes, or performances, often using tools or software, for purposes like security, quality control, or data collection.

Owned Media

Media channels that a brand has full control over, such as their websites, blogs, or social media profiles, where they can publish and distribute content directly.

Earned Media

Publicity gained through promotional efforts other than paid advertising, often as a result of word-of-mouth or viral communication.