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Customers Are the Most Important Group in the Success of Any

question 49

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Customers are the most important group in the success of any company.Discuss the various types of customers that exist for IKEA and discuss how they need to respond differently to the needs of its different customer groups if it is to be successful.


Definitions:

Behavior In Organizations

The actions and interactions of individuals within a work setting, influenced by the organizational culture, structure, and processes.

Multifaceted

Refers to something having many aspects or sides.

Unpredictable

The characteristic of being impossible to foresee or predict with certainty due to variable or unknown factors.

Organizational Behavior

The study of how people interact within groups in a workplace setting, primarily focused on improving organizational efficiency, effectiveness, and employee well-being.

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