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Lifestyle Marketing
A marketing strategy that targets consumers based on their interests, hobbies, and lifestyle choices to promote products or services.
Niche Marketing
A marketing strategy focusing on a specific segment of the market by addressing particular needs and preferences that are not typically targeted by competitors.
Perceptual Map
A visual representation used by marketers to depict consumers' perceptions of different brands or products relative to each other on one or more dimensions.
Conceptual Map
A visual representation that organizes and illustrates the relationships between different concepts.
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