JAD Sessions May Be Used When

question 47

Multiple Choice

JAD sessions may be used when:

• A) user groups are restless and want something new.
• B) organizational culture is very individualistic and the employees need to learn how to relate to one another.
• C) the users are pressed for time and cannot get away for the block of time required for many interviews.
• D) the questions are very closed and the analysts are not concerned about idea generation.

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Definitions:

Mass Media

Refers to diversified collections of media technologies that reach a large audience via mass communication.

Impersonal Audience

A broad, undifferentiated group of people to whom communication is directed, without a personal connection or identification.

Information

Data that has been processed or presented in a format that is understandable and useful to the recipient.

Interacting

The act of communicating or engaging in action with others, often leading to an exchange of information or influence.