A Zero on a Relationship Line Indicates

question 9

Multiple Choice

A zero on a relationship line indicates:

• A) that the relationship line is undefined.
• B) the absence of any well-defined entities.
• C) that none is possible for the next relationship.
• D) that the relationship should be used to create an associative entity.

---

Definitions:

Ethical Issue

A moral challenge or dilemma arising in a situation, where a decision must be made about the right or wrong action.

Customer Information

Customer information refers to data and insights collected about consumers, such as demographic details, purchasing behavior, preferences, and feedback, which businesses use for marketing and customer service improvements.

American Marketing Association

A professional association for marketing professionals and scholars involved in the practice, teaching, and study of marketing worldwide.

Marketing Research Guidelines

Established principles or instructions intended to ensure that the conduct of marketing research is efficient, ethical, and yields accurate and relevant results.