Maturity Gap Is

question 52

Multiple Choice

Maturity gap is:

• A)a measure of the difference between the duration of a bank's assets and the duration of its liabilities.
• B)a measure of the difference between the value of assets that will either mature or be repriced within a given time interval and the value of liabilities that will either mature or be repriced during the same time period.
• C)a measure of the difference between the duration of a bank's liabilities and the duration of its assets.
• D)a measure of the difference between the value of liabilities that will either mature or be repriced within a given time interval and the value of assets that will either mature or be repriced during the same time period.

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Definitions:

Advertising

A method of communication aimed at influencing the behavior or beliefs of an audience toward a product, service, or cause through various media.

Product

Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.

Strategic Planning Process

A systematic sequence of actions that organizations use to envision their future and develop necessary procedures and operations to achieve that future.

Marketing Program

A comprehensive plan that integrates various marketing efforts such as advertising, sales, and public relations to achieve business objectives.