When I Go to One Very Popular Fast-Food Restaurant,I Need

question 55

Multiple Choice

When I go to one very popular fast-food restaurant,I need to stand in line before I get my food.However,I can go to a restaurant next door and not stand in line but do not do so.Why does this behavior occur?

• A)My memory for the fast-food restaurant provides a resurgence for my preference.
• B)The occasion-setting stimulus creates a conditioned stimulus causing me to dislike the second restaurant.
• C)The context serves as an occasion-setting stimulus for my food preference.
• D)There is no reason for my preference.

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Definitions:

Psychographic Factors

Characteristics of consumers that include lifestyle, values, attitudes, and psychological influences that affect buying behaviors.

Demographic Factors

Attributes of a population such as age, race, gender, income, and education that influence consumer behavior and business strategies.

Internal Data

Information generated from within the organization, used for decision-making, analysis, and strategic planning.

Specific Hours

Defined periods of time during which certain activities or operations are conducted.