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When I go to one very popular fast-food restaurant,I need to stand in line before I get my food.However,I can go to a restaurant next door and not stand in line but do not do so.Why does this behavior occur?
Psychographic Factors
Characteristics of consumers that include lifestyle, values, attitudes, and psychological influences that affect buying behaviors.
Demographic Factors
Attributes of a population such as age, race, gender, income, and education that influence consumer behavior and business strategies.
Internal Data
Information generated from within the organization, used for decision-making, analysis, and strategic planning.
Specific Hours
Defined periods of time during which certain activities or operations are conducted.
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