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Matching law assumes that when an animal has access to different schedules of reinforcement,the animal allocates its response in proportion to the level of reinforcement available on each schedule.
John B. Watson
An American psychologist who established the psychological school of behaviorism, emphasizing the study of observable behavior over internal processes.
Carl Rogers
A prominent psychologist known for his contributions to humanistic psychology and the development of client-centered therapy.
Introspection
Reviewing and reflecting on one's own mental and emotional experiences.
Edward Titchener
A British psychologist who founded structuralism, a school of thought aimed at analyzing the adult mind in terms of the simplest definable components.
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