Examlex
According to ______,reinforcement is any activity whose probability of occurring is greater than that of the reinforced activity.
Habitual Purchasers
Consumers who buy the same brands or products repeatedly out of habit rather than through active decision-making based on price, quality, or other factors.
Extended Problem-Solving
A consumer decision-making process used for high involvement purchases, requiring considerable time and effort in evaluating alternatives.
Reference Group
One or more persons whom an individual uses as a basis for comparison regarding beliefs, feelings, and behaviors.
Indirect Influence
The subtle, non-direct impact that an entity or action may have on people's decisions, behaviors, or outcomes without explicit instruction or direct intervention.
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