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According to D'Amato's View of Avoidance Learning,environmental Cues Present During

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According to D'Amato's view of avoidance learning,environmental cues present during shock produce an anticipatory pain response which then acts to motivate an escape behavior.


Definitions:

Persuasive Message

Communication designed to convince or influence the audience to adopt a certain perspective or take a specific action.

AIDA

An acronym standing for Attention, Interest, Desire, Action; a marketing model describing the stages a customer goes through in the process of purchasing a product.

Deductive Approach

A method of reasoning from the general to the specific, where conclusions follow logically from premises or known facts.

Stock Market

A public market for the trading of company stock and derivatives at an agreed price.

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