Nonreward Can Increase Rather Than Decrease the Intensity of the Behavior

question 19

True/False

Nonreward can increase rather than decrease the intensity of the behavior.

---

Definitions:

Specific Goals

Clearly defined, measurable, and achievable objectives that a person or organization aims to accomplish within a set timeframe.

Sales Team

A group of individuals working together to sell products or services, often targeting specific markets or customer segments.

Purchasing Coach

A professional advisor who guides individuals or businesses in making informed buying decisions.

Personal Selling Process

A direct marketing approach that involves face-to-face interaction between a salesperson and a prospective buyer to close a sale.