A Theory to Explain Why Some Conditioned Responses and Conditioned

question 14

Multiple Choice

A theory to explain why some conditioned responses and conditioned responses are the same and some are different is called ______.

• A)response alteration theory (RAT)
• B)reciprocal inhibition theory (RIT)
• C)sometimes other response theory (SOR)
• D)sometimes-opponent-process theory (SOP)

Identify the key elements included in backgrounders, speeches, and Op-Eds.

Understand the importance and application of the 5 Ws and H in PR writing.

Grasp the concept of narrative elements and their importance in storytelling within PR.

Recognize the roles and writing styles distinct to PR, speeches, and news releases as per AP style and other guidelines.

---

Definitions:

Fixed Costs

Costs that do not vary with the level of production or sales, such as rent, salaries, and insurance premiums.

Production Output

The quantity of goods and services produced by a company or sector over a specified period.

Fixed Costs

These are business expenses that do not vary with the level of goods or services produced, such as rent, salaries, and insurance.