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Two complementary events
Kinked Demand Curve
A perceived market demand curve that suggests prices will rapidly decrease if a firm raises its prices above those of its competitors, but will not increase significantly if the firm lowers prices.
Marginal Revenue
The additional income received from selling one more unit of a good or service, crucial for decision-making regarding output levels.
Average Cost
The cost per unit produced, computed by dividing the total of fixed and variable costs by the quantity of units produced, synonymous with average total cost.
Concentration Ratio
An indicator used to measure the degree of market concentration, often defined by the market share of the largest firms within an industry.
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