Your Textbook Discusses a Study by Kotter and Heskett That

question 81

Multiple Choice

Your textbook discusses a study by Kotter and Heskett that tested the strong culture hypothesis.What does the study suggest?

• A) Strong cultures were associated with less turnover and more job involvement.
• B) Strong economic performance leads to strong culture.
• C) Strong cultures were associated with positive long-term economic performance.
• D) The effect of culture was moderated by the degree of diversity within the organization; less diverse but strong cultures performed better than weak but diverse cultures.

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Definitions:

Customers

Individuals or businesses that purchase goods or services produced by a company.

Employee Orientation

Employee orientation is a process by which new employees are introduced to their roles, the company culture, policies, and procedures, to facilitate their integration and effectiveness within an organization.

Performance Expectations

Refer to the standards and outcomes an organization expects its employees to achieve in their roles.