An Important Implication That Arises Out of the Forces That

question 16

Multiple Choice

An important implication that arises out of the forces that influence quality is that as the business world becomes more complex,quality must be approached from a (n) _____,rather than a (n) _____,perspective.

• A)internal; external
• B)bottom-up; top-down
• C)systems; process
• D)futuristic; historical

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Definitions:

Personal Selling

A sales technique involving one-on-one interaction between a salesperson and a potential buyer to persuade the purchase of a product or service.

Business-To-Business

Transactions or relationships between two businesses, rather than between a company and individual consumers.

Imc

Integrated Marketing Communications, a strategic approach that coordinates different promotional tools and channels to provide a clear, consistent, and compelling message about an organization or product.

Aida Model

A marketing model that outlines the four stages a consumer goes through before making a purchase: Awareness, Interest, Desire, Action.