In the Context of a Communication Message,what Does "Richness" Refer

question 71

Multiple Choice

In the context of a communication message,what does "richness" refer to?

• A) the number of analyzable elements in the message
• B) the amount of data that can be sent via the medium
• C) the ability of the medium to evoke meaning
• D) the amount of feeling that is communicated

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Definitions:

Psychological Buying Needs

The emotional and mental reasons that motivate consumers to make a purchase, such as status, security, and self-esteem.

Personal Influences

The effects that individuals' personalities, preferences, and characteristics have on their decisions and behaviors.

Buying Behavior

The decision processes and acts of individuals involved in buying and using products, influenced by psychological, social, and economic factors.

Buying Decisions

The process by which a consumer chooses whether or not to purchase an item, often influenced by various factors.