What Is the Relationship Between the Two Major Cognitive Routes

question 25

Multiple Choice

What is the relationship between the two major cognitive routes to persuasion?

• A) Persuasion occurs through central and peripheral routes.
• B) Persuasion occurs through direct and peripheral routes.
• C) Persuasion occurs through central and circular routes.
• D) Persuasion occurs through direct and central routes.

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Definitions:

Sensory Register

The component of memory that holds incoming information in an unprocessed form for a very brief period of time, allowing for initial perception.

Rehearsed

Refers to the practice or repetition of information to aid in its retention and recall.

Acoustic Code

The transformation of visual experiences into an auditory message.

Transformational Representation

The cognitive process of representing complex information and structures differently in the mind to facilitate understanding or problem-solving.