Why Are Attitudes Derived from Direct Experience So Powerful

question 31

Multiple Choice

Why are attitudes derived from direct experience so powerful?

• A) They are accessible through the left part of the brain,which is more intuitive.
• B) They are easily accessed and are active in our cognitive processes.
• C) They are easily accessed but are inactive in our cognitive processes.
• D) They become a heuristic to assist in decision-making.

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