Examlex
What must organizations respond to for success in global competition?
Organizational Buyers
Entities such as businesses, governments, or institutions that purchase goods or services for use in the production of other goods and services, for resale, or for general operations.
Ultimate Consumers
Refers to the end-users or buyers who purchase products or services for personal use and not for manufacturing or resale.
Organizational Buyers
Businesses, governments, or institutions that purchase goods or services for use in the production of other goods and services, for resale, or for the organization’s operations.
Reseller Market
A market wherein goods or services are purchased for the purpose of resale rather than personal use.
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