[Solved] Select four major functions of a manufacturing firm and describe how each function contributes to the firm's achievement of quality. Cultural Conditioning: The process by which individuals learn the values, norms, and practices of a culture through socialization agents such as family, peers, and media. Erotic Plasticity: The degree to which the sex drive can be shaped and altered by social, cultural, and situational forces. Coolidge Effect: The sexually arousing power of a new partner (greater than the appeal of a familiar partner). Excitation Transfer: The process whereby arousal generated in one context is carried over and intensifies emotional reactions in another context.