Juran Believed That to Get Top Management's Attention,quality Issues Must

question 55

Multiple Choice

Juran believed that to get top management's attention,quality issues must be translated into the "language" of:

• A)market share.
• B)dollars.
• C)shareholders.
• D)liquidity.

Recognize the various roles of a PR professional within an organization.

Understand the global landscape of PR, including spending patterns and challenges in tracking global PR efforts.

Acknowledge the importance of writing skills for effective PR practice.

Understand the role of social media in PR for nonprofit organizations.

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Definitions:

Diamond-Mining Company

An entity engaged in the extraction of diamonds from the earth through mining operations.

Diseconomies Of Scale

The phenomenon where production costs per unit increase as a firm or production process increases in size, often due to inefficiencies.

Industry Demand Curve

A graphical representation of the total demand for the products or services provided by a specific industry at various prices.

Network Externalities

Benefits or costs that affect a user of a product or service, depending on the number of other users of the same or similar products or services.