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Discuss How Customer Relationship Management Software May Assist a Firm

question 10

Essay

Discuss how customer relationship management software may assist a firm in understanding its customer needs and preferences,both present and anticipated.


Definitions:

Contribution Margin

The amount of revenue remaining after deducting variable costs, which can then be used to cover fixed costs and contribute to profit.

Product Mix

The variety of products that a company produces or sells, considering the diversity in type, size, and quality.

Prime Cost

The sum of direct materials and direct labor costs associated with the production of goods.

Manufacturing Overhead

Indirect costs associated with manufacturing, such as utilities, maintenance, and factory equipment depreciation, not directly tied to specific units of product.

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