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The Example of Scotiabank Atlantic Customer Contact Centre's Use of Surveys

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Essay

The example of Scotiabank Atlantic Customer Contact Centre's use of surveys to identify the factors that motivate their employees highlights a few important aspects about motivation.Discuss their strategies in the context of modern motivation theories.


Definitions:

Barry Goldwater

An American politician and a senator from Arizona who was a major figure in the Conservative movement and the Republican presidential nominee in 1964.

Civil Rights Movement

A decades-long struggle by African Americans and their allies in the mid-20th century to end legalized racial discrimination, disenfranchisement, and racial segregation in the United States.

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