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List the five attributes customers prefer in a product, and explain the central problem managers face in attempting to accommodate these preferences.
Self
The individual's perception of their own identity, qualities, and abilities.
Carl Rogers
An influential American psychologist who founded client-centered therapy and emphasized the importance of a supportive therapeutic environment for growth and healing.
Ego Identity
A sense of self developed through personal experience, social interactions, and reflections on those experiences.
Observational Learning
Learning that occurs through observing the behavior of others and the outcomes of those behaviors.
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