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In choosing a communication medium for any message, managers need to consider three factors: information richness,
Positive Reinforcement
Positive Reinforcement is a behavioral principle where the introduction of a pleasant stimulus following a desired behavior increases the likelihood of that behavior being repeated.
Positive Reinforcer
An incentive that, when given following an action, enhances the probability of the action occurring again.
Punisher
An aversive stimulus that, when applied following a behavior, decreases the likelihood of that behavior occurring again in the future.
Primary Reinforcer
A naturally reinforcing stimulus, such as food or water, that satisfies a basic biological need.
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