Of the Four Basic Types of Communication Media in an Organizational

question 31

Multiple Choice

Of the four basic types of communication media in an organizational environment, impersonal written communication is the least rich. The other three are (in order of media richness, from most rich to least rich) :

• A)face-to-face communication, personally addressed written communication, and spoken communication electronically transmitted.
• B)spoken communication electronically transmitted, face-to-face communication, and personally addressed written communication.
• C)face-to-face communication, spoken communication electronically transmitted, and personally addressed written communication.
• D)spoken communication electronically transmitted, personally addressed written communication, and face-to-face communication.

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Definitions:

Diminishing Marginal Utility

The principle that as a person increases consumption of a product, there is a decline in the marginal utility that person derives from consuming each additional unit of that product.

Income Effect

The change in an individual's or economy's income and how that change will affect the quantity demanded of a good or service.

Substitution Effect

The change in demand for a good that results from a change in its price, making consumers more likely to purchase more of a less expensive alternative or less of a more expensive one.

Demand Curves

Graphs showing the relationship between the price of a good and the quantity demanded by consumers, typically downward-sloping.