Trait Appraisals Have Both Advantages and Disadvantages for the Organization

question 36

Essay

Trait appraisals have both advantages and disadvantages for the organization. Explain what is meant by this term, and discuss three disadvantages of this technique.

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Definitions:

Audio Products

Devices or equipment designed for the purpose of producing, recording, or reproducing sound.

Undifferentiated Targeting

A marketing strategy where a company decides to ignore market segment differences and appeals the whole market with one offer or one strategy.

Benefit Segmentation

A marketing approach that entails categorizing a market by the varied benefits consumers desire from the product.

Concentrated Targeting

A marketing strategy where a business focuses its efforts on a narrowly defined market segment or niche, rather than trying to appeal to a broader market.