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Ahmed Is a Project Manager for an Electronics Company That

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Ahmed is a project manager for an electronics company that manufactures digital camera sensors. When he is tasked with overseeing the development of a new sensor that is both larger and more energy efficient, he assembles a cross-functional team of talented and creative people from the engineering, design, marketing, finance, and information technology departments. Despite the high caliber of people working on the team, the level of innovation it is achieving is lower than Ahmed believes is possible. In order to increase the team's ability to innovate, Ahmed's best course of action would be to


Definitions:

Amoral

Pertains to actions or attitudes that are indifferent to questions of right or wrong, neither moral nor immoral.

Archie Carroll

A scholar known for his work on corporate social responsibility (CSR) and the pyramid model that defines the responsibilities of businesses.

Enduring Change

Long-lasting or permanent transformation within an organization or individual, which can be a result of deliberate actions or external factors.

Behavior

Refers to the actions or reactions of individuals or groups in response to external or internal stimuli.

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