According to Expectancy Theory, High Motivation Will Occur When

question 3

Multiple Choice

According to expectancy theory, high motivation will occur when

• A)expectancy is low and valence is high.
• B)instrumentality is low and expectancy is high.
• C)expectancy, instrumentality, and valence are high.
• D)both expectancy and valence are low.

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Definitions:

Long-term Relationship

A commitment between two parties to interact with and support each other over an extended period, often characterized by trust, loyalty, and mutual benefits.

Customer Relationship Management

A strategy for managing interactions with current and potential customers, often using data analysis to enhance business relationships.

Special-run Issues

Limited edition publications or productions focusing on specific topics or events, often with unique content.

Value-oriented Marketers

Marketers who focus on delivering not only high-quality products but also added value to satisfy customer needs and build loyalty.