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Alkyl, Ltd., designs shoes using computer-aided design, and they electronically store all new product information, including manufacturing instructions. When the designers have finished their work, they electronically transmit all the blueprints for the new products to Southeast Asian suppliers and manufacturers with which Alkyl has formed strategic alliances. Instructions for the design of a new sole are sent to a supplier in India and instructions for the leather uppers are sent to a supplier in Bhutan. Also, Alkyl has formed a strategic alliance with distributor in Taiwan. By doing this, Alkyl is implementing a
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