Procter & Gamble Uses a Joint Sales Force to Sell

question 40

Multiple Choice

Procter & Gamble uses a joint sales force to sell both its laundry detergent products and its bath soap products to the same supermarket chains. This is an example of

• A)a focused differentiation strategy.
• B)a low-cost strategy.
• C)a differentiation strategy.
• D)synergy.

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Definitions:

Intervention

Actions taken to improve a situation, especially in the context of health, social work, or psychological services, aimed at creating positive change.

Major Barrier

A significant obstacle or hindrance that prevents progress, achievement, or the completion of a goal.

Heavy Workload

A situation where the volume or intensity of work assigned exceeds normal capacity, often leading to stress and burnout.

Empower

To provide someone with the means or opportunity to increase their control over their own life or situation.