What Happens When There Are Only a Few Large Customers

question 18

Multiple Choice

What happens when there are only a few large customers in the market?

• A)They keep changing their tastes, fads, and fashions.
• B)They drive down the price of the output through bargaining.
• C)They tend to be referred to as "stuck in the middle."
• D)They start concentrating on a single industry.

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Definitions:

Strategic Marketing Process

An organized method for developing, implementing, and overseeing marketing tactics to meet organizational goals.

Positive Deviations

Instances where outcomes exceed expectations, often resulting in benefits or advantageous results.

Sustainable Fashion

A movement and process fostering greater ecological integrity and social justice in fashion systems, emphasizing lifecycle reduction of environmental impacts.

Pop-Up Shop

A temporary retail space that opens for a short period of time to sell products or promote a brand, often to capitalize on a trend or a seasonal demand.