When PepsiCo Purchased Frito-Lay and Expanded Its Operations into the Snack-Food

question 27

Multiple Choice

When PepsiCo purchased Frito-Lay and expanded its operations into the snack-food business, it was pursuing a ________ strategy.

• A)vertical integration
• B)market penetration
• C)diversification
• D)market development

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Definitions:

Monthly Cash Flows

The net amount of cash and cash-equivalents being transferred into and out of a business in a given month.

Delayed

Pertaining to something that has been postponed or set to occur at a later time than originally planned.

Monthly

Pertaining to something that occurs, repeats, or is calculated on a monthly basis.