When General Electric Company Expanded Its Operations by Acquiring NBC

question 9

Multiple Choice

When General Electric Company expanded its operations by acquiring NBC television, this was an illustration of

• A)vertical integration.
• B)diversification.
• C)market penetration.
• D)a low-cost strategy.

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Definitions:

Market Outcomes

The results of interactions between buyers and sellers in a market, determining the allocation of resources and the distribution of goods and services.

Pre-Tax Income

The amount of income earned by an individual or business before any taxes have been deducted.

Milton Friedman

An American economist and Nobel Prize winner known for his advocacy of free market capitalism and a key figure in the Chicago School of Economics.

Unethical

Actions or behavior that violate moral or professional norms, often against what is considered right or good.