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Based on the work of March and Simon's administrative model of decision making, the first step in the managerial decision-making process is to
Contribution Margin Ratio
The percentage of revenue remaining after deducting variable costs, indicating how much revenue contributes towards covering fixed costs and generating profit.
Variable Costs
Expenses that fluctuate with the level of production output, such as raw materials and direct labor.
Fixed Costs
Expenses that remain constant in total amount irrespective of fluctuations in the activity level of a business, e.g., insurance premiums.
Composite Unit
A grouping of assets or costs that are combined and treated as a single unit for accounting or valuation purposes.
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