The Marketing Managers of Compliant, Ltd

question 40

Multiple Choice

The marketing managers of Compliant, Ltd., strive so hard to agree on an important decision to launch a product that they ignore information that a similar product already exists in the market and that the barriers to entry into the market are high. This refers to which of the following decision-making processes?

• A)dialectical inquiry
• B)devil's advocacy
• C)groupthink
• D)intuition

---

Definitions:

Polychronic Cultures

Societies that multitask and manage multiple activities at once, viewing time as fluid.

Global Manager

A manager who is culturally aware and informed on international affairs.

Culture Shock

The experience of disorientation and stress resulting from encountering a foreign culture or way of life drastically different from one's own.

Culturally Aware

The understanding and respect of cultural differences and the ability to act effectively and appropriately with a variety of cultural situations.