You Are a Manager in an Organization That Needs to Advertise

question 26

Multiple Choice

You are a manager in an organization that needs to advertise a product. To do this, you decide to use satisficing. Considering this, which of the following actions would you take?

• A)review all the advertising media available in the area
• B)consider every advertising technique that can be used for your product
• C)select three advertising agencies to pitch a proposal
• D)ask all the advertising agencies in the area to make a pitch

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Definitions:

Substitute

A product or service that can be used in place of another to satisfy consumer demand.

Quantity Supplied

The amount of a good or service that producers are willing to sell at a given price over a specified period.

Milk

A nutrient-rich liquid food produced by the mammary glands of mammals, widely consumed by humans.

Complement

A good or service that is used together with another good or service, increasing demand for one another (e.g., printers and ink cartridges).