You Are a Manager in an Organization That Needs to Advertise

question 26

Multiple Choice

You are a manager in an organization that needs to advertise a product. To do this, you decide to use satisficing. Considering this, which of the following actions would you take?

• A)review all the advertising media available in the area
• B)consider every advertising technique that can be used for your product
• C)select three advertising agencies to pitch a proposal
• D)ask all the advertising agencies in the area to make a pitch

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Definitions:

Conditioned Fear

A learned response to a previously neutral stimulus that has been consistently paired with an aversive stimulus.

Traumatic Bus Accident

A severely distressing or disturbing event involving a bus, leading to physical injury and/or psychological impact on those involved.

Less Likely

A term used to indicate a lower probability or possibility of an event occurring.

Two-factor Theory

A psychological theory suggesting that emotional experiences arise from a combination of cognitive evaluations and physiological responses.